Ruben Amorim’s appointment as the new manager of Manchester United marks a significant chapter for both the club and the coach.
After a successful spell at Sporting Portugal, where he garnered widespread acclaim for his innovative tactics and youth development, Amorim now steps into one of the most challenging roles in football. The Portuguese coach, known for his charismatic personality and bold vision, wasted no time in outlining his intentions and philosophy in his first interview. He spoke passionately about the special connection he already feels with Manchester United, describing the club as "one of a kind" and vowing to do everything in his power to shape the team in his image from the very beginning.
Amorim’s vision for Manchester United is rooted in a collective approach, one that prioritizes unity and shared responsibility. "I don’t just want to be the leader; I want to be part of something bigger," he stated. He emphasized the importance of building a strong sense of community within the squad and the broader club environment. "We need everyone players, staff, and fans working together. It’s the only way we can achieve something special. When we are united, the goals we set will be much easier to reach," Amorim explained. This focus on togetherness reflects his management style at Sporting Portugal, where he cultivated a close-knit squad and achieved success through a strong team ethic.
Despite the optimism surrounding his arrival, Amorim is well aware of the challenges he faces. Manchester United currently finds itself languishing in 13th place in the Premier League standings, a far cry from the title-contending ambitions the club once held. While there has been a noticeable improvement under the temporary guidance of interim coach Ruud van Nistelrooij, the team remains inconsistent. The gap to league leaders Liverpool stands at a daunting 13 points, highlighting the magnitude of the task ahead. Nevertheless, Amorim remains undeterred. "I know it’s a huge challenge, but I feel surprisingly relaxed," he admitted. "I already feel at home here, and I think that’s crucial in the early stages. When you’re comfortable, you can focus on the important things. As a coach, you are essentially the engine of the club, and I fully understand the responsibility that comes with that."
One of Amorim’s primary objectives is to restore the winning mentality that has defined Manchester United for decades. He believes that establishing a clear identity on the pitch is the foundation for achieving long-term success. "The most important thing is our identity. From day one, that’s where we put our focus. If we get that right, everything else will follow naturally," Amorim explained. His philosophy is built around a dynamic, high-pressing style of play, combined with a strong emphasis on youth development a strategy that has drawn comparisons to some of Europe’s top coaches. The fans can expect a brand of football that is both entertaining and aggressive, as Amorim looks to breathe new life into a squad that has struggled for consistency.
Amorim’s first week in Manchester included a tour of the iconic Old Trafford stadium, a venue steeped in history and tradition. The experience was a poignant one for the Portuguese manager, who took the time to learn about the club’s past, including the Munich air disaster of 1958 a tragic event that profoundly shaped Manchester United's legacy. "You see the tragedy that is part of our club’s history. It’s humbling and inspiring at the same time," Amorim reflected. "I think it’s important to channel this kind of strength into our team. When the players come here, they should experience the same tour with the same guide. It’s crucial for team awareness and understanding the history of this great club."
Despite his excitement and readiness to start, Amorim and his coaching staff are currently unable to begin their work officially due to pending visa and work permit applications. The delay is a minor setback, but it has not dampened his enthusiasm. The expectation is that the necessary paperwork will be completed by next week, allowing Amorim and his team to fully immerse themselves in their new roles. Until then, the coach is making use of his time by observing training sessions, meeting with players and staff, and getting a feel for the club’s infrastructure.
The decision to appoint Amorim was not without competition. Following the departure of Erik ten Hag, Manchester United considered several high-profile candidates, including former players and experienced managers from across Europe. However, Amorim remained confident throughout the process. "I was the first choice at United," he boldly stated, dispelling any doubts about his position. His assurance and self-belief have already made a positive impression on the board and fans alike, suggesting he may be the right figure to lead the club into a new era.
As the season progresses, all eyes will be on Amorim’s ability to turn things around at Manchester United. The fixtures ahead are challenging, with crucial matches against top-four rivals like Arsenal and a series of tough away games. Yet, the Portuguese coach is focused on the long-term project rather than immediate results. "We want to win, of course, but we also want to build something that lasts. This isn’t just about this season; it’s about setting a foundation for the future," Amorim said, emphasizing his commitment to a sustainable approach.
The Manchester United faithful have been yearning for stability and a return to glory ever since the departure of Sir Alex Ferguson. While several managers have come and gone, few have managed to capture the spirit and ethos of the club. Amorim’s fresh approach, combined with his tactical acumen and emphasis on youth, offers a glimmer of hope. He has already started building relationships with key players, and his openness in communicating his vision has been well-received within the dressing room.
Looking ahead, the immediate priority for Amorim will be to close the gap to the top four and secure European football for next season. Achieving this will not only be a boost for the club’s prestige but also critical for attracting top talent in the transfer market. Amorim is known for his eye for talent and his ability to nurture young players, a trait that could be instrumental in revitalizing Manchester United’s squad.
In the coming weeks, fans can expect to see a more defined playing style, a cohesive unit on the pitch, and a renewed sense of purpose. While it may take time for Amorim’s full vision to materialize, there is a palpable sense of optimism surrounding his appointment. If he can successfully implement his philosophy and restore the winning mentality that has been missing in recent years, Ruben Amorim could very well become the transformative figure Manchester United has been searching for.