Liverpool breaks records as the most popular Premier League team in the world

Liverpool's global popularity has reached unprecedented heights, as evidenced by the staggering viewership numbers from the previous Premier League season.

According to data from the media agency Nielsen, Liverpool matches were watched live by a global audience of 471 million people, setting a new record for the club. This surge in viewership underscores the widespread appeal of Liverpool, making them the most popular Premier League team worldwide.

The data highlights significant growth in key international markets, particularly in China and the United States. In the United States, nearly 2.3 million viewers tuned in to watch the December clash between Liverpool and Arsenal live, marking a 42 percent increase in viewership compared to the previous season. This growth reflects a broader trend in the U.S., where the Premier League has been gaining traction as one of the most followed sports leagues. The appeal of Liverpool, a club with a rich history and a global fanbase, has been a major driver of this growth.

The growth in viewership was even more pronounced in China, where the number of fans watching Liverpool matches live increased by an astonishing 373 percent. This dramatic rise can be attributed to several factors, including the increasing accessibility of Premier League broadcasts in the region, the club's efforts to engage with Chinese fans through social media and localized content, and the overall growth of football as a sport in China.

Liverpool's strategic decision to play friendly matches in the United States further capitalized on their rising popularity. These matches were part of a pre-season tour aimed at strengthening the club's presence in the American market. The friendly against Arsenal in Philadelphia attracted a crowd of 69,879 spectators, showcasing the strong support for Liverpool in the U.S. The match against Manchester United in South Carolina drew an even larger crowd, with 77,559 fans in attendance. These numbers not only reflect the popularity of Liverpool but also the growing appetite for Premier League football in the United States.

The appointment of Arne Slot as Liverpool's new manager has added another layer of intrigue to the club's global appeal. Slot, who joined from Feyenoord, is known for his tactical acumen and success in the Dutch league. His arrival at Liverpool has generated considerable excitement, both among the club's fanbase and in the broader football community. Given the club's already immense popularity and the global interest in their matches, it is highly likely that Slot will become the most-watched Premier League manager worldwide this season.

Slot's debut as Liverpool manager is highly anticipated, with the team set to face newly promoted Ipswich Town in their opening match of the season. The fixture, scheduled for Saturday afternoon at 1:30 PM, will be closely watched by fans and pundits alike, eager to see how Slot will fare in his first competitive match at the helm of one of the world's most iconic football clubs.

Liverpool's remarkable viewership numbers and their growing international fanbase highlight the club's status as a global powerhouse in football. The combination of on-field success, strategic marketing, and engagement with fans around the world has positioned Liverpool as not just a leading club in England but as a major player on the global stage. With a new season on the horizon and a fresh managerial approach under Arne Slot, Liverpool's journey is set to captivate millions of fans across the world, solidifying their place as the most-watched and most-loved Premier League team.